TO CARE IS NOT ENOUGH

Millennials Say They Care About Sustainability. So, Why Don’t They Shop This Way? This is the title of an article by Luna Atamian Hahn-Petersen which was published on Business of Fashion. While the values of the millennials clearly point towards an ethical and more...

MICHAEL KORS’ SUCCESS STRATEGY 2004 – 2014

    From $20 million to 3 Billion: Michael Kors from 2004 to 2014.  What was the strategy used that fueled the growth of the brand? As a judge on the highly successful reality television show “Project Runway” he gained popularity. Due to the public’s interest in...