WHAT’S UP

TO CARE IS NOT ENOUGH

TO CARE IS NOT ENOUGH

Millennials Say They Care About Sustainability. So, Why Don’t They Shop This Way? This is the title of an article by Luna Atamian Hahn-Petersen which was published on Business of Fashion. While the values of the millennials clearly point towards an ethical and more...

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IT’S GUCCI AND THAT’S ALL OF US

IT’S GUCCI AND THAT’S ALL OF US

On September 24, Gucci presented its Spring Summer 2019 Collection in Paris at Le Palace. The theatre is located at 8, rue du Faubourg-Montmartre and it is best known for its years as a nightclub where fashion, music, and underground culture intersected in a mythical...

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THE DANCE OF BEAUTY

THE DANCE OF BEAUTY

Dior's SS19 fashion show was a real and complete performance. Maria Grazia Chiuri collaborated with the contemporary dance choreographer Sharon Eya. The aim was to make a blend between fashion and dance, dresses and bodies. All in a single and visceral movement....

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A VISIONARY GENIUS

A VISIONARY GENIUS

There are only two words that can perfectly describe the fascinating and mysterious figure of Gucci’s creative director Alessandro Michele: he is without doubt a visionary genius. His passion is on the verge of obsession which leads him to become a whole with his...

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PREVIOUSLY

THE REVOLUTION OF APPEARANCE

  The exceptional scale of the events triggered by the storming of the Bastille, conventionally designated as the beginning of the French Revolution, is usually weighed only from a political and social perspective. However, back then, the very first indicator of any...

LUXURY, FASHION AND BOURGEOISIE

    When it comes to define fashion, the first distinction to be made is between its raison d’être and that of clothing. On the one hand, clothing reproduces the dogma against nudity, answering to the religious and civil call for decency; on the other, fashion...

MICHAEL KORS’ SUCCESS STRATEGY 2004 – 2014

    From $20 million to 3 Billion: Michael Kors from 2004 to 2014.  What was the strategy used that fueled the growth of the brand? As a judge on the highly successful reality television show “Project Runway” he gained popularity. Due to the public’s interest in...